Compacting Showroom Display
‘Transformative’ concept maximizes space in Manhattan showroom
Häfele America Co., a manufacturer and distributor of upscale residential and commercial hardware, recently designed a new showroom in Manhattan to showcase its innovative fittings, slides, and other products. The situation presented the design team with a challenge: the new space would be smaller than the previous showroom, yet the company’s product lines were expanding and more product would need to be displayed. In addition, the design team wanted every aspect of the showroom to reflect Häfele’s dedication to innovation and premium quality.
A Spacesaver compact storage system provided the ideal solution. The project architects, from the firm Perkins+Will, had worked with Spacesaver on previous projects and thought the carriage-and-rail concept would be a perfect fit, both for the physical space and in terms of Häfele’s commitment to quality. They worked with the local Spacesaver distributor to design the system layout and also designed custom millwork, which includes display space at eye level and drawers below for storage.The client had high praise for the end result. "It’s transformative," said Christine Bengtson, senior marketing manager for Häfele America Co., who oversaw the design project. "You can be standing in one aisle, talking about small items like hinges, and then you simply press a button and walk two feet over and you’re talking about massive sliding architectural hardware. This system is a key element in our showroom, providing us the flexibility for transforming our space."Bengtson added that the Spacesaver system integrates perfectly with Häfele’s mission and philosophy, providing an impressive and innovative experience to showroom visitors. "It’s always a ‘wow’ moment for our customers," she said.